The future of traditional advertising? It’s looking pretty bright. With consumers increasingly turning away from intrusive, repetitive online ads, brands and agencies are rediscovering Out-of-Home (OOH) – a trusted, attention-grabbing medium that delivers on engagement and credibility like no other.

As the OOH industry continues to evolve, DoohClick is here to help businesses thrive. Our cutting-edge OOH ad management platform empowers operators to innovate, adapt, and grow. Inspired by WOO President Tom Goddard’s 10 Commandments for OOH Growth, shared at the recent 2024 WOO Europe Regional Forum, we’re breaking down exactly how DoohClick brings these strategies to life.

From reimagining classic formats to harnessing the power of AI, here’s how we’re helping shape the future of OOH.

 

out of home advertising billboard in busy city centre at night

 

© Nick Muzik

1. Reposition Classic OOH

Commandment: Classic OOH formats hold timeless appeal. With smart positioning, they can work beautifully alongside digital campaigns.

How DoohClick Helps: Our out-of-home management system makes it easy to integrate classic and digital campaigns. By combining traditional formats with modern planning and reporting tools, we help you deliver a complete picture of campaign impact—and ensure every format pulls its weight.


 

2. Digitise More Inventory

Commandment: Digital OOH (DOOH) is where things are headed, offering dynamic and data-driven content that connects with audiences in real time.

How DoohClick Helps: Our DOOH ad management platform simplifies the digitisation process. Whether you’re scheduling content or updating screens in real time, our cloud-based tools ensure your digital inventory is always performing at its peak.


3. More Ownership Consolidation

Commandment: Bringing OOH assets under unified ownership helps streamline operations and creates consistency in messaging.

How DoohClick Helps: DoohClick’s centralised platform puts all your campaigns, regions, and formats in one place. Unified reporting, simplified workflows, and reduced overhead—our tools make managing assets at scale a breeze.


4. Measure All Formats in All Markets

Commandment: Comprehensive measurement is the key to proving ROI and improving future campaigns.

How DoohClick Helps: With real-time analytics and robust reporting, our platform gives you a clear view of campaign performance across markets and formats. We also integrate audience data and impression metrics to help advertisers see exactly how their campaigns are performing.


5. Automate the Entire Trading Process

Commandment: Automation isn’t just efficient – it’s essential for reducing errors and speeding up the process.

How DoohClick Helps: From buying to scheduling and reporting, we’ve built our ad management platform with automation at its core. Our tools streamline workflows so you can focus on what really matters – delivering exceptional campaigns.

6. Get Behind National Trade Associations and Collaborate More

Commandment: Associations like DPAA, OAAA, and WOO drive innovation and set standards for the OOH industry.

How DoohClick Helps: Collaboration is at the heart of what we do. By aligning with trade associations, our platform supports industry standards and fosters partnerships that elevate the entire OOH ecosystem.


7. Control Your Carbon Footprint

Commandment: Sustainability is a priority. Reducing the environmental impact of OOH operations is critical.

How DoohClick Helps: Through our partnership with Absen, we’re exploring ways to optimise energy use and support sustainable practices. While there’s more to do, we’re committed to helping OOH operators prioritise greener solutions. Learn more here.


8. Harness the Potential Benefits of AI

Commandment: AI is unlocking new possibilities for personalisation, predictive analytics, and audience targeting.

How DoohClick Helps: DoohClick uses AI to power dynamic campaign targeting, smarter audience analysis, and real-time creative optimisation. The result? Campaigns that hit the mark every time.


9. Take Advantage of Retail Media Opportunities

Commandment: Retail media networks are an exciting way to grab shoppers’ attention and influence their decisions.

How DoohClick Helps: Our cross-channel ad platform helps you create hyper-local, contextually relevant campaigns that connect with audiences in retail environments. With support for QR codes and seamless inventory updates, you can deliver campaigns that drive action in real time.


10. Enjoy Yourself

Commandment: Above all, OOH is a creative, dynamic industry. Embrace it!

How DoohClick Helps: We make managing campaigns easy, so you can focus on the fun stuff – crafting memorable experiences that leave a lasting impression.

Johan, Mark and Jonas at any industry event with Absen

The OOH industry is evolving, and with DoohClick, you’re ready to lead the way. From automating campaign workflows to embracing sustainability, we give you the tools to stay ahead in every area of out-of-home advertising.

Ready to take the next step?

Let’s build the future of OOH together. Schedule a demo of DoohClick’s OOH ad management platform today!