Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner.
The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large format screens, high visibility gigaboards and wallscapes and scaffolds which are used to help fund important building restoration projects.
Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. The national network incorporates roadside billboards on key traffic routes with spectacular formats in city centres, transit hubs and high footfall pedestrian spaces
CEO Iva Anić said: “Our clients are primarily local and national, but we have ambitions to grow our international client base, and DoohClick is integral to that goal. There are multiple CMS providers, but very few are specialised in the OOH industry and can support us in the way we need, which makes DoohClick the right fit for our business.”
DoohClick CEO and co-founder Jonas Glad said: “Anić Outdoor is an entrepreneurial advertising business with an ambition to grow Croatia’s out of home advertising reach and share of total ad spend. Our platform underpins modern out of home and we look forward to supporting Iva and her team as they embark on the next phase of their journey.”
Credit / Photos caption: All images copyright Anić Outdoor