It’s time for the doohvolution

Ten takeaways from WOO Toronto Putting on a global conference after a three year hiatus is a tremendous feat and the organisers of WOO Toronto are to be commended for a sterling job getting 400 odd delegates together for an industry rah-rah. There were some sage words for a channel in which...

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How to hit a moving target

That thing that OOH is really all about. Catching the attention of those that are out and about and being relevant to them in their context and environment, in order to add value. To achieve that we need a mix of flexible buying, pinpoint accuracy which means zero wastage and...

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Discover the definitive OOH platform

With in-person events back in full swing, the DoohClick team is now gearing up for the 2022 World Out of Home Organization (WOO) conference in Toronto where industry leaders will convene to debate OOH’s role in the evolving media landscape. As OOH audiences return following the global pandemic, there are plenty of...

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Meet Board Member Charlotte Thür

A prolific entrepreneur, founder and former CEO of the trade body IAB Sweden, Charlotte brings more than 25 years of ad, marketing and digital media leadership to the DoohClick board. She’s an expert at unifying large and small media players around common trading standards, language and currency. Something the global...

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Five steps to success

How many people and how much time does it take to book and deliver an out of home campaign? More to the point how many different processes, spreadsheets, price lists, templates and plugs-ins are used along the way? In our experience too many OOH media owners and operators are trying to...

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Meet our Solution Manager

Elite Para athlete, adventurer, DJ and OOH all-rounder. Johan Holst brings the courage, bravery and psychology of sport to the DoohClick team. Tell us about you I’m a below the knee amputee, so I don’t have my right foot. I compete in the Para Slalom and Para Giant Slalom with the Swedish...

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