10 Commandments for OOH Growth | How DoohClick Drives Innovation in Out-of-Home Advertising
The future of traditional advertising? It’s looking pretty bright. With consumers increasingly turning away from intrusive, repetitive online ads, brands and agencies are rediscovering Out-of-Home (OOH) – a trusted, attention-grabbing medium that delivers on engagement and credibility like no other. As the OOH industry continues to evolve, DoohClick is here to help businesses thrive. Our […]
The Future of DOOH is here: Key Takeaways from the DPAA Summit 2024 – Video Everywhere
The recent DPAA #VideoEverywhereSummit at Pier 60 in NYC brought together industry leaders to discuss the future of the DOOH industry. The event provided invaluable insights into the rapidly evolving OOH landscape and the exciting advancements shaping its future. Here’s a look at some of the highlights and key discussions from this OOH industry event: […]
We liberate OOH firms from tedious reporting & admin burdens
Our CCO and Co-founder Mark Bracey recently sat down in an exclusive interview with Rajiv Raghunath which you can read all about here: https://www.media4growth.com/viewpoints/we-liberate-ooh-firms-from-tedious-reporting-admin-burdens-480
South Africa: impressions of OOH township advertising
By Mark Bracey On my trips to South Africa as both a tourist and on business, I’m continually blown away by the energy, vibrancy and sheer optimism of the country and people I have been privileged to meet. Clearly the country has, and continues to face, many challenges. On my first visit, the nation was […]
2024: Leap Year of Faith?
2024: Leap Year of Faith? Fields Mall Copenhagen. Photo credit Ocean Outdoor Working in OOH often feels like groundhog day. But a new year brings new opportunities to break the mould. OOH optimists Jonas and Mark review, reflect and reveal their 2024 predictions. Biggest step forward of 2023 J: 2023 underlined the resilience of OOH, reflected by a strong […]
Three things media owners and operators need to know about their outdoor assets
By Johan Holst For those of you who are just starting out, establishing and operating your DOOH portfolio is a straight forward investment. Decent screens with a decent player and a stable internet connection managed by an intelligent, automated platform to sell, operate and monetize your real estate. Modern OOH network management systems, designed by […]
What are the three most common misconceptions about Programmatic DOOH?
Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to trade their assets programmatically varies wildly depending on which country or continent they operate in and if they are really tech ready. Endless reports generated by the purpose-built OOH programmatic players […]
Retail Media. What’s the real opportunity?
By Jonas Glad, Co-founder and CEO DoohClick So much is being written around what people perceive to be “retail media”. So many terms, different definitions, pontifications and views. Brian Gleason, chief revenue officer at Criteo, has described retail or “commerce media” as “the intersection” of inventing a new category, performance marketing, the point of discovery […]
How to make OOH planning and buying easy
Discussions about how the OOH planning and buying process is too complex for media planners and buyers is throwing up some interesting points and new collaborations. Some of the issues are framed by a biannual market survey carried out by Media i in Australia which tracks the sentiments of 5,000 buyers, sellers and planners. According […]
DOOH: The Forecast Is Bright
The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. When better to sell a brolly, waterproofs, wellington boots or a patio heater to […]