2024: Leap Year of Faith?
2024: Leap Year of Faith? Fields Mall Copenhagen. Photo credit Ocean Outdoor Working in OOH often feels like groundhog day. But a new year brings new opportunities to break the mould. OOH optimists Jonas and Mark review, reflect and reveal their 2024 predictions. Biggest step forward of 2023 J: 2023 underlined the resilience of OOH, reflected by a strong […]
Introducing TakeOver: Epic DOOH just got better
TakeOver is made for advertisers and brands who are looking to create a synchronised impact across multiple DOOH screens. Our new function is for those who want to launch a new product with an extended piece of OOH copy, takeover an entire DOOH network with longer form ads or celebrate a significant moment in unison. With UEFA 2024 and […]
Three things media owners and operators need to know about their outdoor assets
By Johan Holst For those of you who are just starting out, establishing and operating your DOOH portfolio is a straight forward investment. Decent screens with a decent player and a stable internet connection managed by an intelligent, automated platform to sell, operate and monetize your real estate. Modern OOH network management systems, designed by […]
What are the three most common misconceptions about Programmatic DOOH?
Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to trade their assets programmatically varies wildly depending on which country or continent they operate in and if they are really tech ready. Endless reports generated by the purpose-built OOH programmatic players […]
Kena Outdoor appoints DoohClick as ad management network partner
Partnership will help future growth plans Kena Outdoor, a leading South African (SA) out of home media operator and brand communication specialist, has appointed DoohClick as its ad management partner. The appointment will allow Kena Outdoor to maximize revenue potential across its diverse static out of home (OOH) and DOOH real estate as it seeks to access […]
Retail Media. What’s the real opportunity?
By Jonas Glad, Co-founder and CEO DoohClick So much is being written around what people perceive to be “retail media”. So many terms, different definitions, pontifications and views. Brian Gleason, chief revenue officer at Criteo, has described retail or “commerce media” as “the intersection” of inventing a new category, performance marketing, the point of discovery […]
How to make OOH planning and buying easy
Discussions about how the OOH planning and buying process is too complex for media planners and buyers is throwing up some interesting points and new collaborations. Some of the issues are framed by a biannual market survey carried out by Media i in Australia which tracks the sentiments of 5,000 buyers, sellers and planners. According […]
DOOH: The Forecast Is Bright
The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. When better to sell a brolly, waterproofs, wellington boots or a patio heater to […]
DoohClick strengthens programmatic offering via integration with Place Exchange
DoohClick has announced an integration with Place Exchange, a leading supply side platform (SSP) for programmatic out of home media. The partnership gives DoohClick’s clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations […]
TRACTOR OUTDOOR SHINES A LIGHT ON LOADSHEDDING
Loadshedding – the rationing of electricity supply via the national grid at times of insufficient supply – is significantly changing how South African consumers behave, live and shop according to reports from Bloomberg and WARC. It is also affecting how brands and advertisers are choosing to spend their out of home budgets. We asked Simon […]