DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, continues its expansion in South Africa with the onboarding of Innovocean, the exclusive media partner for Cape Town’s V&A Waterfront.
This partnership reinforces DoohClick’s growing presence in the region, where it already powers Tractor Outdoor, Kena Outdoor, and Epic Outdoor, helping OOH operators streamline their ad management, campaign automation, and revenue tracking.
Innovocean: Driving Innovation in South African OOH
Formed as a joint venture between Tractor Outdoor and Reveel, Innovocean was created to deliver premium, data-driven digital and static OOH advertising in high-impact locations.
By adopting DoohClick’s advanced CMS and ad management platform, Innovocean will be able to:
✅ Optimize media management with real-time tracking and automation
✅ Streamline campaign workflows for greater operational efficiency
✅ Enhance inventory management & reporting to deliver better outcomes for advertisers
A Shared Commitment to Innovation
Kim Labuschagne, Head of Operations at Innovocean, shared:
“Onboarding DoohClick as our new CMS system is a game-changer, enabling us to optimize our media management with greater precision and efficiency. This partnership enhances our ability to track inventory, manage campaigns seamlessly, and create a more streamlined workflow, ultimately delivering more impactful solutions to our clients. With DoohClick, we are strengthening our technological capabilities and setting a new standard for innovation in the out-of-home industry.”
The partnership with Innovocean highlights DoohClick’s commitment to innovation and global expansion, with South Africa emerging as a fast-growing hub for digital OOH advertising.
Mark Bracey, Co-Founder & CCO at DoohClick, added:
“We are thrilled to welcome Innovocean to the DoohClick family. Our technology is designed to empower OOH media owners with the tools they need to operate more efficiently and unlock new revenue opportunities. With Innovocean, we are furthering our commitment to the South African market and working alongside industry leaders to shape the future of digital OOH.”