The DPAA is the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix.
The decision to become a member follows our recent entry into the North American and Asia markets following a period of expansion across Europe and into South Africa.
“DOOH is at a pivotal moment. Audiences are returning at scale and integrated advertising is giving DOOH an even stronger position on the media plan. Landlords and OOH operators need the best possible ad management system to leverage every opportunity for growth and that’s where DoohClick comes in,” said DoohClick CEO Jonas Glad.
“As media owners we have an innate understanding about the challenges of managing and scaling an OOH business, particularly where legacy systems are involved. Our membership of DPAA will help to advance the knowledge base and transformational change with regards to growth potential, sales and revenue management, better scheduling and reporting capabilities.”
“We look forward to welcoming DoohClick into the DPAA membership,” said Barry Frey, President & CEO of DPAA. “Their expansion into North America and Asia comes at the right time, and we look forward to helping them showcase their solutions to the full membership and industry.”