Doohclick partners up with Loop´d

DoohClick has entered into a partnership with the digital mirror operator Loop’d to help modernise trading across its network as Loop’d expands its indoor signage operations in Belgium.

The company’s current portfolio includes 275 digital mirrors and 67 static mirrors within shopping mall restrooms. Sportpaleis is a key partner with six locations offering a combination of formats – static mirrors, digital mirrors and 84 TV screens. Companies using Loop’d mirrors for internal communications include the public employment service VDAB (since 2018) and FitalityClubs which has rolled out four locations since January 2022.

Loop’d CEO Kenneth De Decker said: “It was clear we needed to rationalise the number of tools we were using to operate our inventory. Investing in DoohClick’s ad management platform immediately eases the administrative burden.

DoohClick CEO Jonas Glad said: “As a media business, DoohClick understands the many challenges of operating digital signage assets. All too often OOH media operators have multiple different administrative systems supporting their day to day business.”

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