We have been in touch with our colleagues and friends working in the OOH industry in Ukraine to ask what help and assistance we can provide.
The Industry Committee of Outdoor Advertising (ICOA) in the Ukraine has made 2 direct and urgent requests to OOH media owners and operators:
Are there any OOH media owners with digital inventory who are prepared to post copy calling for donations to the Ukrainian Armed Forces? The ICOA has ready-made draft messages and a design concept that is easy to adapt for any DOOH media.
Alternatively, the ICOA is asking OOH media operators to show their support by displaying the Ukrainian flag on digital panels and to share pictures / videos that the ICOA can use.
If you can assist please contact the ICOA.