DoohClick strengthens programmatic offering via integration with Place Exchange

DoohClick has announced an integration with Place Exchange, a leading supply side platform (SSP) for programmatic out of home media.

The partnership gives DoohClick’s clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs.

Through this integration, Place Exchange increases its global scale for DOOH buyers with programmatic access to DoohClick’s clients which include the largest number of OOH media owners in the Nordic markets.

DoohClick co-founder and chief commercial officer Mark Bracey said: “The uptake of programmatic OOH is increasing worldwide so it’s important that we give media owners and operators the flexibility they require to connect to the right SSP, something that varies from market to market. This integration helps DoohClick to future proof our platform by keeping it relevant and in tune with client demand.”

Place Exchange chief commercial officer Dave Etherington said: “DoohClick’s expansive and growing network reaches valuable audiences across multiple formats in high demand markets, and we’re excited to add DoohClick’s inventory to our platform and continue to offer advertisers access to one of the largest pools of programmatic OOH media globally.”

Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.

Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control.

DoohClick also supports integrations with Adform, Hivestack and Vistar and we recently announced a partnership with Lucit, a leading provider of digital billboard inventory connectivity software which allows advertisers to directly customize their billboard campaigns.

 For further information please contact Mark Bracey email