iCleanse appoints DoohClick as their ad management platform partner 

New device deployments continue

iCleanse, a digital out of home (DOOH)startup that develops Swift UV units for phone disinfection paired with advertising media, has chosen DoohClick as their ad management platform partner.

The appointment is an additional step toward iCleanse’s further expansion in the United States. iCleanse has developed a new DOOH format by building high-definition advertising screens into its popular, chemical-free Swift UV (ultra-violet light) devices that disinfect smartphones – a known nexus for COVID, RSV, influenza, and other pathogens.

Each of the 10 and 18 inch screens serves 15-second display ads for users to browse while waiting for their smartphones to be safely disinfected using UV light.

The company currently has units equipped with dynamic place-based adverts in more than 100 locations across the US, with an exclusive presence in high footfall environments, including grocery stores, retailers, leisure and hospitality venues, convention centers, museums and airports. 

iCleanse’s partnership with DoohClick allows the company to fully automate DOOH operations across its ad sales, dynamic scheduling and programmatic buying, campaign analysis, and reporting divisions, allowing the business to accelerate its expansion plans into new markets across the United States.       

“Digital out-of-home advertising continues to expand as people return to the office, the convention center, museums, and more,” said Chris Allen Sr., CEO of iCleanse. “This collaboration streamlines our ad placement operations, enabling us to focus more on delivering exceptional customer results.”

DoohClick CEO Jonas Glad said: “Our ad management technology underpins modern DOOH, making us an obvious partner for like-minded innovative operators like iCleanse. Technology is fundamental to the success of place-based advertising. Aligning our two platforms gives iCleanse the freedom to scale rapidly and seamlessly into new markets.”    

Photo credit: iCleanse.