Corporate Overview

DoohClick is a Swedish based company which develops and provides out of home ad serving ecosystems. Its clients included media owners, screen owners, landlords, agencies, marketers and publishers who served businesses like Spotify, Samsung, Coca cola, Uber, Volvo, Huawei.

Business model

The DoohClick platform is a SaaS (Software-as-a-Service) solution, which means that the company’s customers can easily connect to the software via a “cloud service”. DoohClick has a fully scalable business model that generates recurring revenue (ARR). By offering great added value to our customers and being well integrated into their daily work, the goal is to build long-term customer relationships.

Primary part of the revenue for DoohClick AB;

  • Annual recurring revenue (ARR) generated by customers using the company
    SaaS (Software-as-a-Service) platform.
  • Percentage share of revenue streams from media purchases via the platform.
  • Development of APIs (application programming interface)
    to connect the Doohclick platform to other systems.

Jonas Glad