Last week, the DoohClick team attended ISE 2025 in Barcelona, one of the world’s biggest showcases of AV and digital signage innovation. Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising.
From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king.
1. The Rise of E Ink in DOOH
Energy-efficient, ultra-thin, and wireless — E Ink technology made a big impact at ISE. With major players like Sharp/NEC, Samsung, and Visionect showcasing new applications, it’s clear that e-paper is going to play a bigger role in the future of digital signage.
Unlike traditional digital screens, E Ink requires minimal power and can operate in various lighting conditions, making it an ideal solution for sustainable, long-lasting displays. For media owners, this could open up new, cost-effective opportunities to deploy DOOH in locations previously limited by power constraints.
🔗 Read more about the latest breakthroughs in E Ink technology.
2. AI is Evolving—From Analytics to Intelligent Agents
Artifical Intelligence has already been making waves in DOOH, with analytics and automation improving efficiency and campaign performance. But now, Agentic AI is set to take things further.
This new wave of AI technology moves beyond just generating content or analyzing data—it can act autonomously to optimize ad performance, dynamically adjust content, and even interact with audiences. AI tools like Agentforce from Salesforce and other intelligent agents will soon become a key part of digital signage networks, making DOOH smarter and more responsive than ever.
At the Digital Signage Summit (DSS) during ISE, discussions centered on AI applications like virtual shopping assistants, personalized product recommendations, and interactive brand ambassadors. These innovations are set to redefine customer engagement and operational efficiency in OOH advertising.
At DoohClick, we’re always looking at ways to integrate AI-driven insights into our platform, helping media owners make better, data-led decisions in real time.
3. Next-Gen LED Screens Demand Next-Level Creative
ISE 2025 showcased some mind-blowing LED advancements — from Samsung’s massive LED wall to AOTO’s stunning CUBE. The quality, scale, and clarity of these new screens are pushing the boundaries of what’s possible in DOOH.
But with all these tech advancements, one key takeaway stands out for us:
🖌 Great technology is only as powerful as the content displayed on it.
If the creative isn’t compelling, no amount of high-tech LED panels or AI-powered scheduling will make a difference. The focus now needs to be on motion design, dynamic storytelling, and interactive formats that fully utilize these incredible screens.
At DoohClick, we believe the future of DOOH success lies in the perfect combination of:
✅ Best-in-class technology – seamless ad management, real-time tracking, and automation.
✅ Powerful creative execution – motion graphics, adaptive content, and high-impact visuals.
Final Thoughts: The Future of DOOH is Smarter, More Creative & More Connected
ISE 2025 reinforced what we already know — DOOH is evolving fast, and media owners need to stay ahead of the curve to remain competitive.
At DoohClick, we’re excited about what’s next and how we can help our customers integrate cutting-edge tech with smarter workflows to maximize impact and revenue.
If you’re looking to level up your DOOH operations, let’s chat. Book a demo with us today!