Business news.


2024: Leap Year of Faith?

2024: Leap Year of Faith? Fields Mall Copenhagen. Photo credit Ocean Outdoor Working in OOH often feels like groundhog day. But a new year brings

Introducing TakeOver: Epic DOOH just got better 

TakeOver is made for advertisers and brands who are looking to create a synchronised impact across multiple DOOH screens. Our new function is for those who want

Three things media owners and operators need to know about their outdoor assets

By Johan Holst For those of you who are just starting out, establishing and operating your DOOH portfolio is a straight forward investment. Decent screens

What are the three most common misconceptions about Programmatic DOOH?

Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to

Kena Outdoor appoints DoohClick as ad management network partner

Partnership will help future growth plans Kena Outdoor, a leading South African (SA) out of home media operator and brand communication specialist, has appointed DoohClick as its

Retail Media. What’s the real opportunity?

By Jonas Glad, Co-founder and CEO DoohClick So much is being written around what people perceive to be “retail media”. So many terms, different definitions,

How to make OOH planning and buying easy

Discussions about how the OOH planning and buying process is too complex for media planners and buyers is throwing up some interesting points and new

DOOH: The Forecast Is Bright

The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A

DoohClick strengthens programmatic offering via integration with Place Exchange

DoohClick has announced an integration with Place Exchange, a leading supply side platform (SSP) for programmatic out of home media. The partnership gives DoohClick’s clients the