Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to
Partnership will help future growth plans Kena Outdoor, a leading South African (SA) out of home media operator and brand communication specialist, has appointed DoohClick
By Jonas Glad, Co-founder and CEO DoohClick So much is being written around what people perceive to be “retail media”. So many terms, different definitions,
Discussions about how the OOH planning and buying process is too complex for media planners and buyers is throwing up some interesting points and new
The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A
DoohClick has announced an integration with Place Exchange, a leading supply side platform (SSP) for programmatic out of home media. The partnership gives DoohClick’s clients
Loadshedding – the rationing of electricity supply via the national grid at times of insufficient supply – is significantly changing how South African consumers behave,
DoohClick has announced that its OOH ad network platform now connects directly to Lucit, a leading provider of digital billboard inventory connectivity software. The integration
Data takes the complexity out of managing and marketing your OOH assets. Which means the industry should fast track its adoption of ad management tech
