The recent DPAA #VideoEverywhereSummit at Pier 60 in NYC brought together industry leaders to discuss the future of the DOOH industry. The event provided invaluable insights into the rapidly evolving OOH landscape and the exciting advancements shaping its future.
Here’s a look at some of the highlights and key discussions from this OOH industry event:
Programmatic DOOH: A Billion-Dollar Industry on the Rise
The summit featured a standout conversation between Adrian Witter (GroupM), Justin Symons (RapportWW), and Helen Miall (VIOOH), who discussed the rapid growth of Programmatic DOOH, which is now a billion-dollar sector. With an anticipated 28% increase in investment, the “State of the Nation” report by VIOOH highlights the growing confidence in programmatic advertising within the DOOH industry. This trend reflects the increasing importance of automation and data-driven strategies in driving more targeted and impactful advertising campaigns.
The Role of AI and Automation in Shaping the Future of DOOH
Another major theme at the summit was the role of AI and automation in transforming the DOOH industry. With innovations such as real-time campaign optimization and dynamic content adjustments, AI is revolutionizing the buyer’s side of the business. These advancements raise important questions about how OOH media owners will adapt to these changes. Will they be able to keep pace with the rapid technological developments and leverage AI to maximize the impact of their campaigns?
Implications for OOH Media Owners
As the DOOH industry embraces automation and programmatic solutions, OOH media owners must consider how these changes affect them. With the integration of AI-driven insights and automated workflows, there is a significant opportunity for media owners to streamline their operations, improve campaign performance, and deliver more personalized experiences to audiences. However, the rapid pace of change also poses challenges for those who need to upgrade their ad management platforms or adopt new technologies.
DoohClick’s Commitment to Empowering Media Owners
At DoohClick, we are excited to embrace these advancements and help OOH media owners navigate the evolving landscape. Our ad management platform is designed to empower media owners by integrating automation, dynamic content, and real-time data analytics. We are committed to driving innovation and elevating the impact of OOH by providing solutions that adapt to the industry’s future needs.
Looking Ahead
The DPAA #VideoEverywhereSummit was a powerful reminder of the transformative changes underway in the OOH industry. From the rise of Programmatic DOOH to the integration of AI, the event showcased the exciting opportunities and challenges ahead. As the industry continues to innovate, OOH media owners must stay proactive in adopting new technologies to remain competitive and maximize their reach.
A big thank you to Noah Klas, Barry Frey, and the entire DPAA team for organizing such an inspiring event. We left feeling energized and ready to tackle the future of OOH. 🚀
If you’d like to find out more about DoohClick and test our product, please reach out here: https://doohclick.com/contact/