Tremendous growth in DOOH post Covid-19

As audiences return in real life, the opportunities for digital signage media owners and operators to leverage their investment in out of home assets steps up a gear.

A 16.5% year-on-year increase is forecast for Q1 2022; a year later spending will still be growing at 11.0% in Q1 2023.

Alex Brownsell says WARC’s analysis of the IRL ad economy shows that brands understand the role that channels like OOH play in the media mix, and that they are investing ahead of activities such as commuting, in-person socialising and in-store shopping returning to pre-pandemic levels.

Growth is a Doohclick AB away