The global out of home market has reached a pivotal moment. While classic OOH remains prevalent, the conversion to digital billboards continues at pace, leaving many media owners wondering how best to choose the ad tech stack to meet their operational needs.
Market fragmentation doesn’t help with a myriad different providers obscuring the OOH value chain. And this is causing market confusion as tech suppliers jockey for business.
For those media owners and operators working in multiple markets the problem is compounded as they wrestle with different audience measurement systems, different SSPs and legacy systems that hamper staff and revenue performance. The same also applies to smaller operators who all too often get left off the media plan.
Our first white paper discusses how OOH and DOOH owners can monetize and democratize their assets. Using our knowledge and expert insights gained over a 10 year period on the DOOH front line, we look at the challenges and opportunities in a complex marketplace.
Because a problem shared is a problem solved.
That thing that OOH is really all about. Catching the attention of those that are out and about and being relevant to them in their
As the world of OOH joins the rest of the advertising world in modernizing its way of working, it becomes more interconnected, smarter and more
We want to make a difference in the world of OOH. We see enormous potential, and we want as many as possible to be able
The same space. The same slots. The same buyers and the exact same revenue. And what’s worse, it means your everyday starts to look the