DoohClick has announced that its OOH ad network platform now connects directly to Lucit, a leading provider of digital billboard inventory connectivity software.
The integration allows Lucit customers to seamlessly leverage thousands of OOH screens running DoohClick’s platform in 11 markets across Europe, Africa, Asia and North America.
In return, DoohClick clients will be able to offer their advertisers access to the creative management and efficient control features of the Lucit platform
Lucit allows businesses to directly customize their digital billboard campaigns in real time, track audience engagement and gain valuable insights about their customers.
All Lucit features will be available to DoohClick clients including inventory data-driven ads for big-ticket items such as automotives and real estate, creative post templates for real-time ad updates and the utilisation of LucitXR proofing tools to streamline the proofing process.
Lucit CEO Gina Gordon said: “We are excited to make Lucit available to new markets outside of North America. DoohClick’s modern tools and functionality work seamlessly with Lucit’s platform, creating a complete end-to-end experience,”
DoohClick CEO Jonas Glad said: “This partnership gives media owners and operators a highly efficient way to manage their digital billboard inventory, reduce administrative tasks by putting the advertisers in control and deliver relevant advertising messages to local audiences.
“This is a win-win partnership. DoohClick’s clients can make their inventory available to Lucit customers who can deliver targeted real-time campaigns to OOH audiences through our ad management platform.”
Founded in 2019, the Lucit platform allows customers to view, post, edit, manage, and schedule their digital billboard creatives in real-time from their desktop or phone and brings connectivity to automotive, real estate and eCommerce systems by automatically generating creatives from data.
Adams Outdoor, a leading US outdoor advertising company, faced two challenges. Firstly, they needed to attract new automotive dealers who had not used billboards in over 30 years. Secondly, an existing auto dealer was constantly requesting changes to their creatives which required significant manual labor and was time-consuming for the company.
Adams Outdoor partnered with Lucit to implement their digital billboard application. Lucit’s data connectivity and post features allowed Adams Outdoor to update their content quickly and easily with relevant and current information, which attracted new automotive dealers who had not used billboards in over 30 years. Furthermore, Lucit’s automation capabilities allowed Adams Outdoor to constantly change creatives for an existing auto dealer, saving significant manual labor and streamlining the advertising process for the company.
Lucit’s application provided Adams Outdoor with an innovative solution to attract new automotive dealers and streamline their advertising process, allowing them to increase revenue and reduce costs.