DoohClick enters Middle East with Viola Outdoor partnership
As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed DoohClick as its ad-tech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio. Viola Outdoor is the leading provider of out-of-home (OOH) advertising in Abu Dhabi, and […]
Pure City Poland appoints DoohClick as its ad management platform partner
Digital out of home (DOOH) and smart city electro station start-up Pure City has appointed DoohClick as its ad management partner. The partnership marks DoohClick’s entry in the Polish OOH market. Pure City is rolling out a network of EV chargers in retail parks across Poland. The infrastructure includes a network of DOOH screens allowing advertisers to […]
ISE 2023
January 31st to February 3 – Barcelona, Spain We will be attending ISE 2023 and this year we are partnering with the flagship exhibitor Absen who will be showcasing their impressive suite of large format LED displays including the latest double sided LED 6 sheet, powered by DoohClick. Out of home is a fast-moving sector and […]
How to thrive in a challenging media market
Photo credit: Ocean Outdoor Sweden As the economic headwinds and inflation point towards a global recession, belt tightening across the board is bound to affect media budgets and advertising revenues. 2023 is going to be tough. Which means OOH media owners and operators need to have a laser sharp understanding of how their assets […]
How to be relevant and visible during the year’s biggest consumer holidays
Thanksgiving, Black Friday, Cyber Monday. And in the middle of it all a controversial Christmas World Cup. The biggest consumer spending season has become a highly complex space for advertisers and media buyers. Add to that the usual Q4 inflation, and World Cup inflation on top of that, and costs begin to spiral as inflation […]
How AdTech is transforming the Malaysian digital out of home market
Giant Pumpkin CEO Sebastian Svensson takes a look at the competitive Malaysian OOH market as it undergoes a radical transformation. Giant Pumpkin is DoohClick’s partner in Southeast Asia. The Malaysian OOH market is highly fragmented and competitive. Ripe for automation and led by people who are more than ready to embrace new technology, the sector […]
DoohClick enters the Malaysia market with Sanctuary Billboards
Sanctuary Billboards, one of the leading out of home (OOH) media owners in Kuala Lumpur, has appointed DoohClick as its chosen OOH ad management partner. The deal marks DoohClick’s entry into the Malaysia OOH media market following a year of expansion across Europe, South Africa and into the US. The partnership was secured by Giant Pumpkin, […]
Doohclick´s COO Mark Bracey at the Outdoor Advertising Convention in Mumbai, August 2022.
Doohclick’s COO Mark Bracey was invited to present at the Outdoor Advertising Convention in Mumbai. In his session, Mark talks about the transition of OOH to DOOH facilitated by smart ad tech platforms like DoohClick which is powering the progression of global out of home as a dynamic, responsive media channel. The opportunity for media owners […]
DOOH YOU HAVE A QUESTION?
We’re more than happy to answer your questions and explain how we’re evolving the OOH and DOOH experience for media owners, operators and landlords, brands, advertisers, agencies and audiences. But before we do, read our Q&A with Digital Signage Pulse, sponsored by the DPAA, the global trade marketing association which we recently joined. DPAA member profile: […]
DoohClick unites with Absen on OOH adtech and sustainability
DoohClick and leading LED manufacturer Absen have joined forces to help advance the industry’s sustainability agenda. The two companies will work together where possible to help media owners and operators establish efficient, dynamic networks which set better standards in reducing OOH’s carbon footprint and protecting the environment. The objective is to help media owners […]