South Africa: impressions of OOH township advertising

By Mark Bracey On my trips to South Africa as both a tourist and on business, I’m continually blown away by the energy, vibrancy and sheer optimism of the country and people I have been privileged to meet. Clearly the country has, and continues to face, many challenges. On my first visit, the nation was […]

iCleanse appoints DoohClick as their ad management platform partner 

New device deployments continue iCleanse, a digital out of home (DOOH)startup that develops Swift UV units for phone disinfection paired with advertising media, has chosen DoohClick as their ad management platform partner. The appointment is an additional step toward iCleanse’s further expansion in the United States. iCleanse has developed a new DOOH format by building high-definition advertising […]

Anić Outdoor chooses DoohClick as its ad network management partner

Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large format screens, high visibility gigaboards and wallscapes and scaffolds […]

ISE 2024 impressions

Mark Bracey gives his lowdown on ISE 2024 What was the most impressive in show? That accolade goes to Absen who won the Best of Show award for their AW series – a fine pixel pitch LED display and exquisite picture quality with 4500-5000nit brightness, 15-16bit grey scale and a thoroughly water-resistant panel that performs impeccably in extreme […]

Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London […]

Smart Outdoor appoints DoohClick as its ad management partner

Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. The deal marks DoohClick’s entry into the UK out of home market following a year of expansion across Europe, the Middle East, the USA and South Africa. Smart […]

2024: Leap Year of Faith?

2024: Leap Year of Faith? Fields Mall Copenhagen. Photo credit Ocean Outdoor Working in OOH often feels like groundhog day. But a new year brings new opportunities to break the mould. OOH optimists Jonas and Mark review, reflect and reveal their 2024 predictions. Biggest step forward of 2023 J: 2023 underlined the resilience of OOH, reflected by a strong […]

Introducing TakeOver: Epic DOOH just got better 

TakeOver is made for advertisers and brands who are looking to create a synchronised impact across multiple DOOH screens. Our new function is for those who want to launch a new product with an extended piece of OOH copy, takeover an entire DOOH network with longer form ads or celebrate a significant moment in unison. With UEFA 2024 and […]

Three things media owners and operators need to know about their outdoor assets

By Johan Holst For those of you who are just starting out, establishing and operating your DOOH portfolio is a straight forward investment. Decent screens with a decent player and a stable internet connection managed by an intelligent, automated platform to sell, operate and monetize your real estate. Modern OOH network management systems, designed by […]